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The Lean Startup By Eric Ries
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SKU: BM378
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Product Description
The Lean Startup is an innovative approach embraced worldwide that transforms how businesses are constructed and novel products are introduced. Eric Ries characterizes a startup as an entity devoted to originating something untried amidst uncertain circumstances. This applies equally to an independent individual in a garage and a team of seasoned experts in a Fortune 500 boardroom. What unites them is the mission to navigate through this confusion to find a viable route to a sustainable enterprise. The Lean Startup method cultivates companies that operate with greater financial efficiency and extract more fruitful results from human creativity. Drawing inspiration from Lean Manufacturing, it relies on “validated learning,” swift scientific experimentation, and various unconventional practices that streamline product development periods, measure real progress without resorting to superficial metrics, and comprehend what customers truly desire. It empowers businesses to swiftly shift course, making incremental changes in direction and strategy. Instead of wasting time creating elaborate business plans, the Lean Startup offers entrepreneurs of all company sizes the chance to constantly test their vision, adapt and adjust
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