Description
Eric Ries, an entrepreneur and Silicon Valley expert, gives us a new way to establish enterprises that can last even when things are very uncertain in his book The Lean Startup. Ries doesn’t think entrepreneurs should rely on precise long-term plans. Instead, he suggests a cycle of Build–Measure–Learn, where they make minimal viable products (MVPs) to test their key assumptions, get feedback from customers, and change swiftly based on real data.
Ries shows how firms can change direction or stick with their plans based on real learning, not gut feeling, using real-life examples from high-tech innovation hubs to grassroots businesses. This scientific method to starting a business has changed the mentality of startups throughout the world. It has replaced guesswork with smarter, faster decisions and helped prevent expensive product failures.
The book talks on a few important ideas:
Minimum Viable Product (MVP): A bare-bones version of a product that lets customers give feedback early on while using the least amount of time and resources.
Validated Learning: Testing your assumptions in a planned way to find out which ideas are worth growing and which ones should be dropped.
Innovation Accounting: Metrics that go beyond vanity data (like raw downloads) and instead look at things like engagement, conversion, and retention that can be acted on.
Pivot or Persevere: a choice based on what you’ve learned. If the MVP accomplishes its goals, follow the path; if it doesn’t, change your basic plan.
Build–Measure–Learn Cycle: A series of quick iterations that help you learn faster and make the product better each time.
Ries also talks about how lean thinking can help big firms and teams that don’t work in tech. For example, teams in marketing, HR, and operations can use MVPs, testing, and learning to make their work better.
The lean method gives Sri Lankan entrepreneurs, small enterprises, and people who want to make a difference a useful plan. Ries’s principles help you test ideas with clients early, eliminate
waste, and find scalable models faster, whether you’re starting a mobile payment service in Colombo, a rural education app, or a social company in Galle.
This book is also for intrapreneurs in established Sri Lankan companies who want to promote innovation without spending too much money or taking too long to make new products. Teams may get feedback, change their plans, and give genuine value with no risk by doing experiments to try out new services or business models.
The Lean Startup is different because it focuses on culture, like encouraging people to try new things, seeing failure as a chance to learn, and making decisions based on facts. It teaches executives how to make businesses that are flexible, strong, and focused on the needs of customers. These are all important traits in today’s unpredictable world.
At the end of the book, readers will have:
A transparent way to test business ideas
Useful tools for keeping track of progress when things are unclear
The courage to make big changes or persist with what works
A attitude that supports ongoing innovation
About the Author
Eric Ries is an American entrepreneur, author, and educator. Formerly CTO of IMVU and co-founder of multiple tech ventures, Ries championed lean methodology to help startups succeed. His writing and teaching through international speaking engagements and online resources have guided thousands of founders and innovative teams worldwide.
Product Details
Title: The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Author: Eric Ries
ISBN‑13: 9789584260925
Publisher: (Local-language edition)
Published: (Local publication date varies; original 2011)
Pages: ~336
Binding: Paperpack
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