Blue Ocean Strategy by Renée Mauborgne and W. Chan Kim

Product Description

Innovate with “Blue Ocean Strategy” by Renée Mauborgne and W. Chan Kim – Available in Sri Lanka

Welcome to booxworm.lk, your premier destination for the best books in Sri Lanka. Today, we are thrilled to introduce “Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant” by Renée Mauborgne and W. Chan Kim, a transformative guide for business leaders and entrepreneurs.

Why “Blue Ocean Strategy” is a Must-Read

Transformative Business Concepts

“Blue Ocean Strategy” introduces the concept of creating uncontested market space to make competition irrelevant. Renée Mauborgne and W. Chan Kim provide actionable strategies for innovation and growth, making this book essential for business leaders and entrepreneurs.

Memorable Quotes from “Blue Ocean Strategy”

1. “The only way to beat the competition is to stop trying to beat the competition.”
   • Translation (Sinhala): “තරගය ජයග්‍රහණය කිරීමට එකම මග තරගයෙන් ඉවත්වීමට උත්සාහ නොකරන බවයි.”
   • Translation (Tamil): “போட்டியை வெல்ல ஒரே வழி போட்டியில் வெல்ல முயற்சியை நிறுத்த வேண்டும்.”
2. “Value innovation is the cornerstone of blue ocean strategy.”
3. “Creating blue oceans builds brands and generates strong, profitable growth.”

Availability at booxworm.lk

You can purchase “Blue Ocean Strategy” from our online store, booxworm.lk, or visit our physical stores to grab your copy.

Physical Stores

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About the Book

Title: Blue Ocean Strategy

Authors: Renée Mauborgne, W. Chan Kim

ISBN: 9781591396191

Publisher: Harvard Business Review Press

Published Year: 2005

Number of Pages: 256

Binding: Paperback